Innovation and creativity lie at the heart of human progress and intellectual property encourages and supports the innovation and creativity we need to build a better future for everyone.
The Sustainable Development Goals (SDGs) are a blueprint for action. With innovation, creativity, and intellectual property, we can turn that blueprint into reality. We can build our common future where people and our planet thrive.
IP rewards people for their novel ideas and original creations and creates the conditions for businesses and others to invest in developing the new ground-breaking solutions we need to overcome the challenges we face.
